Cochineal Group Memo

Blog » Cochineal Group Memo

Posted on 19 Feb 2013 14:36

To Andrew Lucchesi
From: Group Cochineal (Esme Cribb, Daniel Lee, Alexander Swyst, Eli Hoch, Kari Andresen)
Subject: Project Progress Report
Date: February 15, 2013

Our group discussed a variety of ideas in our proposals, including how we might teach high school seniors how to write speeches, TED Talks, newsletters, or sales pitches. To narrow down our options, we considered factors such as the sources available, the kinds of research we would need to do, the practicality and applicability of the information, and how we would present our project to the class.

Our original tentative proposal drew from TED talks, though we had different ideas as to the scope, and whether we would treat the talks as a specific type of communication in and of themselves or as examples of oral presentations in general. The biggest counterargument against the former was that most of the other groups in the class made the same proposal, and some of us didn’t like the idea of sitting through multiple presentations on the same source material. However, the research that such a project entailed appealed to us — most of us felt that watching videos and taking notes would be less monotonous than researching genres such as memos and lab reports. And since most of our group wanted to base the project around some sort of verbal presentation, we concluded to create a web page which informs people on the creation of a professional sales pitch.

We feel that our research will be universally beneficial regardless of one’s specialization (and regardless of which end of the creative process one is on - we stand to gain as much as our readers, in the process). Speaking is a valuable skill in both the professional and social realms; pitching a product (or an idea) successfully not only depends on the quality of what is being pitched, but also on the persuasiveness of the presenter. The idea that words have the power to influence one’s success is not unique to the engineering fields, but has ramifications for multiple (if not most) subjects.

We will be utilizing a variety of sources in our research for this project. At the most basic level, there is a chapter in the class textbook titled “Preparing and Giving Presentations” that may give us a starting point for our project. We also plan on watching advertisements and sales pitches by companies such as Apple and Google in order to study what makes them effective. There is also, of course, the entire Internet to draw from.

In the final project, we will work on making a distinction between presentations given in a workplace and those directed towards a client. It is an important distinction and the differences will be made apparent within our webpage. These two types of presentations are special because they are on a smaller scale than, say, a keynote presentation, a format which we agreed to avoid during the impromptu summit held during class on Thursday.

Leave a comment

Add a New Comment
Unless otherwise stated, the content of this page is licensed under Creative Commons Attribution-ShareAlike 3.0 License